AMI joined forces with Reserve Padel for an exceptional 360-degree takeover in Miami’s Design
District to introduce the padel club’s community to the world of AMI, its style, spirit and celebrated
wardrobe.
For two weeks, starting November 15th and lasting until November 30th, AMI will be taking over three outdoor padel courts at Reserve Padel Design District: a special Ami de Cœur marking (AMI’s distinctive heart-crowned A symbol) will adorn lawns, nets and glasses. Inaugurated last year, AMI’s first Miami boutique is located next door to the Reserve Padel, on NE 39th St.
AMI has developed an exclusive padel line featuring Ami de Coeur branded rackets, balls and towels for members to try out directly on court. A selection of the Fall-Winter 24 ready-to-wear collection will also be available for sale at the AMI Pop-up.
To further immerse the Miami community into the relaxed and inclusive Parisian vibe of the Maison, Le Café AMI will pop up to Reserve Padel for the duration of the event. The latter is inspired by Parisian cafés and will offer croissants, cookies, juices and coffee.